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Choosing a PPC agency
When to use a PPC agency and how to find one including a list of the qualities and skills a good agency should have.
Tender for public sector contracts in Northern Ireland
Northern Ireland public sector contracts, government tenders and how to access public contracts in Northern Ireland.
Northern Ireland public sector contract rules
How EU rules govern how Northern Ireland public sector contracts are advertised and processed.
Public sector opportunities in Northern Ireland
Northern Ireland public sector tendering requirements for goods and services and how to access contracts.
Weights and measures rules for licensed premises
Weights and measures rules for licensed premises including approved measures of alcohol and pricing information.
Five ways to manage your client-agency relationship
What steps you should take to manage the relationship with your advertising agency including maintaining regular contact and setting confidentiality agreements.
Protecting consumers' economic and legal interests in the EU
Consumer rights protection in the European Union for transactions involving holidays, credit, toys, chemicals, financial services, energy and online purchases.
Product labelling and packaging in the EU
EU rules and regulations relating to product labelling and packaging including product origin and production, genetic modification, food, nutrition and plastics.
Providing consumer information in the EU
How to find and provide product information to your customers while complying with European Union regulations that aim to protect consumers from being mislead
Consumer safety in the EU
Rules and regulations in the European Union to ensure products are not dangerous to consumers, for instance cosmetics, foodstuffs, toys and explosives.
Accurate descriptions: Used vehicle sales
How to describe used vehicle sales in a lawful way in line with consumer protection legislation.
Consumer law in Europe
Understanding consumer protection law in the European Union including providing information, safety and product labelling and packaging regulations.
How to comply with Consumer Protection from Unfair Trading Regulations 2008
How to treat your customers fairly and honestly when dealing with them, the regulations that apply to unfair treatment of consumers and your responsibilities.
Hiring an advertising agency or an in-house employee
Understanding the differences between hiring an advertising agency or an in-house employee to deliver on your marketing outputs.
Choose an advertising agency
Choose an advertising agency that suits your business and that will help you achieve your goals.
Negotiate a contract with an advertising agency
What you should include in any formal arrangements your business makes with a new advertising agency including contract length, campaign details and objectives.
Advantages and disadvantages of digital marketing
Understand the benefits and downsides of digital marketing over traditional marketing methods including global reach, lower costs, measurable results and high competition.
Alcohol sales and young people
Guidance on the legal requirements for selling alcohol and on preventing the sale to minors under 18.
Design and print your business stationery
Include the correct information on business stationery, design it to project the best image for your business and print it cost-effectively.
Advantages of branded business stationery
Whether created in-house or professionally designed, your stationery should project a consistent business image and communicate your brand identity.