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Facebook advertising
How to use Facebook’s advertising platform to reach your specific target audience and achieve business goals - sales, sign-ups, awareness and engagement
Measure and monitor your Facebook activity
How to track the success of your business’ Facebook activity using Insights, and use this information to post better content and improve audience engagement
JobStart
Employer incentive scheme to help young people aged 16–24 at risk of long-term unemployment to get into the job market.
Advantages and disadvantages of Facebook for business
The advantages of a Facebook businesses account such as targeted advertising and customer engagement and the downsides such as getting negative feedback.
Set up and run a Facebook business page
How Facebook works, how to set up a page and how you can use it as part of your marketing plan to reach your audience and engage wit customers online
Plan and forecast sales
How to use sales forecasting, a monthly prediction of your sales, to improve the management of your business and avoid cashflow problems.
Sales forecast assumptions
How to build expected changes in your business relating to factors such as your products and your market into a sales forecast.