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Advantages and disadvantages of SMS marketing
Understand the benefits that marketing by text message brings and the pitfalls and costs associated with it
Avoid common mistakes in sales forecast
The key things to avoid when drawing up a sales forecast including wishful thinking, not making it achievable and moving goalposts
Creating mobile content for your business
How to successfully reach potential customers through mobile commerce, considering the needs of mobile users
Mobile advertising
How to create an advertising campaign for mobile formats and methods for measuring success
The sales process
How to follow a step-by-step process to achieve sales, and build long-term customer relationships
Sales follow-up and relationship building
How to develop trust by ensuring a smooth transition from order to successful delivery and beyond
Make the right sales contacts
Who you should be talking to when contacting target customers and how identify decision makers
Generating sales leads
The importance of leads and generating and qualifying sales prospects including mapping your territory and using databases
How to get sales appointments
Getting the customer's attention and persuading them to meet you at a sales appointment by getting past the gatekeeper and handling objections
The sales meeting
How to prepare for and get the best out of your sales meeting including knowing your customer and making a presentation
Sales meeting checklist
A step-by-step approach to the sales process from preparation and sales meetings through to closing a sale