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How to make your marketing strategy a success
Useful tips and pitfalls to avoid when drawing up your marketing strategy including focusing on the market, following up and noticing the competition.
Product portfolio - product life cycle
How to manage product life cycles and portfolios in order to increase the success of your product from introduction through to maturation and decline.
Developing your promotional strategy
How to develop your promotional strategy to reach the largest number of customers in your target market using the right mix of tactics such as advertising.
Define your target market
Identify your target market and work out how your product benefits that market as part of your marketing strategy in order to sell effectively and profitably.
SWOT and PEST analysis
How to identify your business' strengths and weaknesses using SWOT and PEST analyses to examine your business and the external environment.
Inclusive Smart Solutions programme
Innovation programme to increase participation of low-income and vulnerable consumers in the emerging smart, flexible energy system.
Webinar: Social Media Trends for Your Business in 2024
Hear what social media trends are dominating the platforms in 2024 and how you can implement them into your business.
Marketing new products - Genesis Advertising (video)
Video case study explaining how Genesis Advertising market new products.
External and internal analysis for your marketing plan
Assessing the external business environment, and your own internal strengths and weaknesses, to identify the best opportunities.
Marketing plan summary and introduction
Summary and introduction of your marketing plan and what you should include, such as your overall business strategy and key marketing segments to target.
Keeping your customers
Discover who your most valuable customers are. Know your customers' needs. Manage your customer care. Manage your customer database. Reach your customers effectively. Retain and grow your customer base. ...
Measuring paid and organic search marketing
How monitoring search results can provide data to help improve the number and quality of website visitors.
Web analytics tools
How to decide which web-analytics tools are right for your business including choosing between open source, propriety and hosted or cloud solutions.
Funding for needle free medicines delivery technologies
Apply for a share of up to £1 million for the development and manufacturing of needle free technologies to administer medicines.
Basecamp Boston 2024 open call
Apply from 29 January for a chance to connect with US mentors and get insights to scale your business.
Go Succeed: Social Enterprise Bootcamp
Bespoke mentoring and exclusive workshops to help social enterprises enhance their skills.
Digital Innovation Fund: Call 2
Grant funding of up to £50,000 per project is available to help manufacturing businesses with sensor installation, data analysis, and more.
Tax return reminder for cryptoasset users
Anyone with cryptoassets should declare any income or gains above the tax-free allowance on a Self Assessment tax return.
Employer opportunity at Lisburn and Castlereagh Job Fair
Employers interested in exhibiting should register their interest on or before 5pm on Friday 26 January 2024.
Direct marketing
How to use direct marketing to communicate your sales message to your customers.