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Business plan: your operations
Information to include about how you will source, procure, create and deliver the goods or services you will be selling.
Identify how much money your start-up business will make
Concentrate on cashflow estimates in the first year, not expected profit, to help ensure your business stays afloat
Forecast your personal financial needs when starting a business
How to make a realistic assessment of your personal financial needs for the first year of your new business
Cut business costs to increase start-up cashflow
Some simple, common-sense steps to consider when trying to make significant start-up business cost savings
Alternative income sources for start-ups
How you can find other sources of income during the critical early days of running your start-up business
Social media and search engine optimisation (SEO)
Understand how to get started with social media search engine optimisation (SEO) and how it can benefit your business.
Influencer marketing
A definition of influencer marketing and a list of the advantages and disadvantages of using online influencers to promote your business.
Measure and monitor your X activity
Analyse important X metrics like reach and engagement to help your business effectively market to your online audience and continuously improve.
What happens if I don't pay my rate bill?
Action that may be taken by Land & Property Services if you fail to pay your business rates.
Pay business rates by internet or telephone banking
How you can pay your business rates bill using internet banking or telephone banking.
Pay business rates by standing order
How to set up a standing order to pay Land & Property Services your business rates bill.
Pay business rates by telephone
Pay your rates over the telephone using the Land & Property Services automated payment service.
Pay business rates by cheque
How to pay your business rates bill by cheque.
Pay business rates online
How to set up online payment for your rate bill through Billpay.
Content marketing
Content marketing can help you build relationships with potential customers and increase brand awareness.
Advantages and disadvantages of content marketing
The main advantages of content marketing such as customer loyalty and increased web traffic, and the challenges such as skills and time resources.
Creating content for marketing campaigns
How to create content that is valuable to your audience, including getting the headline right and using evergreen and topical content.
Content marketing strategy and planning
How to plan and take a strategic approach to content marketing, including, setting objectives, targeting, idea generation and evaluation.
What is content marketing?
Why your business should consider a content marketing strategy as part of your overall marketing efforts such as social media, SEO and PR.
Types of content for marketing
The various types and formats of marketing content you can use in your content marketing strategy including blog posts, infographics and videos.