Search results
Reusing and recovering solvents
How to recover solvents and reuse solvents in your business, minimising waste to save disposal costs.
Why you should monitor your solvent use and emissions
The reasons for monitoring your solvent use and emissions, and the benefits of doing so for your business.
Solvent limits in vehicle refinishing products
Check that vehicle refinishing products you manufacture, import, distribute or sell meet relevant solvent limits.
Selling through retailers, wholesalers and other distributors
The benefits of selling to intermediaries and the key points to consider including how to manage your distributors.
Using a sales agent
Advice on using an outside agency to sell your products and services, and the legal issues this can raise.
Making your sales channels work together
How to manage your sales channels to increase sales including reviewing each channel and supporting them with advertising.
Reaching customers overseas
Reaching customers in overseas markets and the challenges you should consider such as resources, research and local laws.
Sales channels to reach your customers
How to decide which sales channels to use to reach your customers, including face to face, retailers and sales agents.
What is a search engine and how do they work?
Learn what a search engine is and how the main search engines (such as Google, Yahoo and Bing) work, including how each search engine will analyse your site.
Types of search engine
Understand popular and niche search engines and how you can rank well in search engine results.
Search engine optimisation (SEO)
Learn how to use search engine optimisation techniques to improve your website's ranking on search engine results pages and increase traffic to your site.
Develop a social media strategy
Social media can help your business reach customers, sell products and manage customer enquiries, to make the most of it you should take a strategic approach.
Social media business opportunities and challenges
Some of the opportunities and challenges you should consider when using social media for business in order to make the most of it and avoid common pitfalls.
Crowdsourcing on social media
Benefit from using your social media presence to contribute innovative ideas and solutions to your company's problems through crowdsourcing and open innovation.
Managing social media in our business - The MAC (video)
Find out how arts venue The MAC (Metropolitan Arts Centre) manages their social media – Media and Communications Officer Ciaran Corr shares his experiences
Business benefits of advertising
The different ways that advertising can raise your profile with customers and how to do it, such as providing contact details and information about products.
Types of advertising
Consider various types of advertising and choose which is best suited to your marketing goals.
Plan an advertising campaign
Maximise the impact of your advertising by getting your message and your timing right, and making sure you reach the right audiences as per your marketing plan.
International search engine optimisation
Using search engine optimisation to reach audiences in different regions and countries, including language considerations.
Measure your search engine optimisation results
Learn how to track the results of an SEO campaign, and how to use these results to improve search ranking in future using tools like web analytics and plugins.