Case study

Social media best practice for business

Managing social media in our business - The MAC (video)

The MAC (Metropolitan Arts Centre) is Belfast's newest arts venue. Ciaran Corr, Media and Communications officer from The MAC, talks about how social media is managed in their business.

The MAC has four social media channels, which they use to communicate with different audience groups. Ciaran explains how they do this. He also highlights how the MAC recruits staff through social media, and discusses how they developed social media policy/guidelines to match their brand.