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Dealing with bad publicity
Key points to remember when responding to a negative story about your business.
Instagram for business
How Instagram works and how you can use it as part of your marketing plan.
Top tips for using Instagram for business
Tips to help you use Instagram in your business including how to set clear goals, build your following, post the right mix of content, use hashtags and take advantage of advertising options.
IT training and learning needs analysis
Find out how to carry out a training and learning needs analysis to work out what IT skills your business needs.
Different types of IT skills
Overview of the various IT skills required in business, including those for operating computer systems and IT infrastructure.
Review the effectiveness of your IT training
How to carry out a training review to evaluate the effectiveness of training and its impact on staff capabilities.
IT skills and support for your staff
How to identify the type of IT skills your business needs and train your staff to use IT systems efficiently.
Best practices for accessible websites
Find out how to comply with accessibility legislation and make your website accessible to users with a wide range of abilities.
Web accessibility issues
If your business has a website, it should be accessible to disabled users for ethical, commercial and legal reasons.
Characteristics of a user-friendly website
Understand why usability matters in web design and how to design your website to meet user requirements.
Main technical issues in web design
Find out how browsers, screen resolutions and download speeds affect website design.
Business websites: legal requirements
Understand the laws and regulations affecting websites, including those that require you to publish certain information on your business website.
Planning your website
How to set clear objectives for your website, plan its purpose and work out its structure, design and content.
Website hosting and management
Customer support, content maintenance, server security and other features you may want to factor into choosing a web host.
Cloud hosting
What is cloud hosting, what are the advantages of hosting your website on cloud servers, and the risks involved.
Best practice in web design
Make sure that your business' website makes an impact - follow these web design and development standards and best practices.
Digital marketing
Manage your customer database. Email marketing. Develop an e-marketing plan. Generate business from your e-marketing plan. Search engine optimisation. Pay per click advertising. Web 2.0: a guide for business. ...
Public relations (PR)
How to use the media, the internet and other sources of publicity to raise the profile of your business.
Types of accounting software
Understand the different types of accounting software, from free software and small business packages, to cloud accounting and enterprise-level software.
Choosing the right accounting package
How to choose the right accounting package for your business and assess your needs and requirements for accounting software.