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Sales and marketing - find a case study
Examples of businesses in Northern Ireland who have overcome sales and marketing challenges
Standards for best business practice
Overview of the most popular technical and management standards, and how they show best business practice for business
What is a standard?
Find out what a standard is, the types of standards that exist, and whether your business needs one
What is a cartel?
An overview of how a cartel is defined by law and the penalties you and your business could face if it trades in one
Competition law
Understand how the Competition Act 1998 and the Enterprise Act 2002 affect your business
Price-fixing and other anti-competitive agreements
The law relating to price fixing and other agreements between businesses to restrict competition
Business benefits of standards
Find out how using standards can boost your business' efficiency, access to markets, compliance and competitiveness
How to show your products meet EU legal requirements
Find out if you need to meet a specific technical or management standard to sell your product in European markets
Optimising content for mobile devices
How to make sure your mobile website is accessible and easy to use
Negotiate and close the sale
How to manage a negotiation, and ways of getting the client to commit to your product or service
Who is involved in an e-commerce project?
An overview of the range of interested parties involved in an e-commerce project including marketing and IT and external suppliers
Types of risk your business faces
Understand the main types of business risk - what they mean and how they can affect your business
Strategic risk
What is strategic risk management and how to identify and mitigate strategic risks in your business
Financial risk
Understand the main types of financial risks to your business and find ways to mitigate and reduce them
Evaluate business risks
Risk evaluation helps you determine the importance of each risk to the business and decide whether to take action
Prevent and reduce business risk
Reducing risk to business involves putting in place processes and methods to deal with the consequences of an adverse event
Strategies to help you manage business risk
Common strategies for treating the risks to your business are avoidance, acceptance, sharing, reduction and elimination
Business risk insurance
What is risk protection insurance and how to insure your business against financial losses associated with business risks
Prepare your business to tender for contracts
Assess areas for improvement in your business to pass pre-qualification and tender successfully for contracts
Key elements of strategic planning
Understand the essential questions that you should consider as part of your strategic planning process