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Use customer service to increase sales
Finding new ways of selling to existing customers is easier than finding new customers to sell to, try tactics like follow-up calls and free helplines.
How to deal with customer complaints
Use customer complaints as opportunities to build loyalty and increase your knowledge about your business, handling a complaint well can win business.
Customer loyalty schemes
Schemes including discounts, vouchers and other rewards can be used to encourage customers to keep buying from you and to buy more and more often.
Measure your online marketing
How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness.
SBRI competition: Decarbonising concrete
Businesses can apply for a share of £3 million for solutions to accelerate decarbonising concrete.
Measuring display advertising and affiliate marketing
How to measure display and affiliate advertising for your business including key metrics such as ad impressions, cost-per-click and click-through-rate.
Benefits of measuring your digital marketing
How to measure your digital marketing activity and online data to maximise your return on investment and improve your campaigns.
What is web analytics?
Web analytics uses internet data to improve and help you make the best use of your website and digital marketing efforts to drive traffic.
Key web analytics metrics
What and how you should aim to measure, depending on your website and business objectives including metrics like bounce rate and conversions.
Funding for battery technology innovations
Innovate UK is working with Faraday Battery Challenge to invest up to £1.5 million in innovation scale-up projects.
Measuring social media campaigns
How to make the most of social media, and the benefits and difficulties of monitoring this.
Measuring your email marketing campaigns
How to measure the results of your email marketing campaigns accurately including key metrics such as delivery rate, bounce rate and open rate.
UK Emissions Trading Scheme consultation
Views sought on proposed changes to the UK Emissions Trading Scheme to support progress to net zero.
Funding for eSIM reader technology projects
Apply now for up to £120,000 in funding to develop electronic SIM reader technology to help keep national security officers safe.
Call for Evidence on Planning Policy and Climate Change
Views and evidence sought on proposed areas of focus for a review of the SPPS on the issue of climate change.
Webinar to launch Maritime funding playbook
Connected Places Catapult is launching their Maritime SME Innovation Funding Guide on 31 January 2024 – register to join their online launch event.
£4,000 'Pitch Perfect' competition
Apply before Friday 19 January 2024 for a chance to win cash funding at IoD's annual Women's Leadership Conference.
Free data analytics training for food and drink SMEs
Mid and East Antrim Borough Council is hosting this free, targeted training event for drink and agri-food businesses in the area.
Consultation on reforms to increase levels of WEEE reuse and recycling
Views sought on driving towards a more circular economy through increased collection and proper treatment of WEEE products.
Meet the Buyer event for market ready tourism businesses
Recruitment will close on 5 January for Tourism Northern Ireland's flagship event that allows businesses to meet with key buyers in 2024.