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What is a cartel?
An overview of how a cartel is defined by law and the penalties you and your business could face if it trades in one
Competition law
Understand how the Competition Act 1998 and the Enterprise Act 2002 affect your business
Price-fixing and other anti-competitive agreements
The law relating to price fixing and other agreements between businesses to restrict competition
Types of stock
The four main types of stock - raw materials and components, work in progress, finished goods and consumables
How much stock should you keep?
Advantages and disadvantages of keeping either plenty of stock or very little
Stock control methods
How to control stock through reviews, minimum levels, using batch control and first in first out systems
How you can use mobile marketing and m-commerce
How you can choose the right strategy and platform for your mobile commerce
Creating mobile content for your business
How to successfully reach potential customers through mobile commerce, considering the needs of mobile users
Optimising content for mobile devices
How to make sure your mobile website is accessible and easy to use
Mobile advertising
How to create an advertising campaign for mobile formats and methods for measuring success
Avoid sales forecast pitfalls
The key things to avoid when drawing up a sales forecast including wishful thinking, not making it achievable and moving goalposts
The sales meeting
How to prepare for and get the best out of your sales meeting including knowing your customer and making a presentation
Negotiate and close the sale
How to manage a negotiation, and ways of getting the client to commit to your product or service
Sales follow-up and relationship building
How to develop trust by ensuring a smooth transition from order to successful delivery and beyond
Sales meeting checklist
A step-by-step approach to the sales process from preparation and sales meetings through to closing a sale
Who is involved in an e-commerce project?
An overview of the range of interested parties involved in an e-commerce project including marketing and IT and external suppliers
Prepare your business to tender for contracts
Assess areas for improvement in your business to pass pre-qualification and tender successfully for contracts
Factors to consider before you sell
The initial steps you need to take before you begin to sell your product or service including competition, customer base and market share
Retail selling
How to successfully sell within a shop environment including portraying the right image to customers and building rapport
Online selling
How your business can successfully use the internet to sell its products or service including creating an online shop and marketing online