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Digital marketing
Manage your customer database. Email marketing. Develop an e-marketing plan. Generate business from your e-marketing plan. Search engine optimisation. Pay per click advertising. Web 2.0: a guide for business. ...
Podcast for business
What you need to consider before launching a podcast for your business, the pros and cons, and how to set up and run a podcast series.
Public relations (PR)
How to use the media, the internet and other sources of publicity to raise the profile of your business.
Advantages and disadvantages of having a podcast
Understand the pros of having a podcast for your business such as digital reach and the cons such as time and resources.
How to set up and run a podcast series
What you need to consider before setting up and running a podcast for your business including buying the recording equipment.
The right pay package for your salespeople
Incentive packages and salary structures to motivate and retain salespeople.
When do I need to hire a salesperson?
Assess your recruitment needs and don’t employ sales staff until you’re sure you need to – consider your current opportunities and resources.
Recruiting new salespeople
Methods of recruiting sales staff including advertising, networking and using recruitment agencies.
Develop an effective sales team
Assessing the need to take on sales staff and how to find the most effective salespeople and motivate them to perform.
Hiring the right sales people
Uncovering the sales skills you are looking for during a recruitment interview such as assertiveness, enthusiasm and self-motivation.
The induction process for new salespeople
Integrating and inducting new sales staff into your business, including the areas they will need to become familiar with such as your industry and products.
Measure the performance of your salespeople
Measuring your salespeople's effectiveness with conversion rates and market conditions.
Manage your sales team
Manage and motivate your salespeople with sales-activity reports and customer feedback.
Setting sales targets
Setting targets for your sales team for new sales, renewals and converting lapsed customers.
Setting sales activity targets
Sales activity targets including phone contacts, meetings, lead generation and managing prospects.
Planning for e-commerce
What to consider when setting up e-commerce systems in your business and how to make the most of e-commerce opportunities.
How to manage your brand
The ways you can communicate your brand and get your brand message across including storytelling and credibility.
Key elements of a successful brand strategy
How a brand is created and communicated through the vision, values and personality of your business including the four elements of a successful branding project.
Business benefits of branding
How branding can add value to your business and build relationships with your customers by creating a reputation that sets you apart from competitors.
Your brand and your customers
Understanding your customers’ needs, and how to build strong relationships between your customers and your brand.