Corporate social responsibility (CSR)

Introduction

Guide

Corporate social responsibility (CSR) is a business approach to making yourself accountable to your customers, stakeholders and the public for the social and environmental impact of your business operations.

CSR can drive positive change in many ways - from corporate philanthropy and employee volunteering to ethical labour practices, environmental efforts and community development.

Engaging in CSR can boost your business too. It can help you grow your brand value and reputation, attract loyal staff and customers, build credibility and gain a sustainable competitive advantage.

This guide explains what corporate social responsibility is and why it matters. It introduces some key concepts and CSR practices, tells you how to align them with your business goals and measure their effects. Finally, it gives an example of a local Northern Ireland business implementing a successful CSR strategy.