Corporate social responsibility (CSR) is a business approach to making yourself accountable to your customers, stakeholders and the public for the social and environmental impact of your business operations.
From corporate philanthropy and employee volunteering to ethical labour practices, environmental efforts and community development – CSR can take many forms to drive positive social change.
As well as helping the community around you, engaging in CSR can be a great boost for your business too. It allows you to grow your brand value and reputation, attract loyal staff and customers, build credibility and gain a sustainable competitive advantage.
This guide explains what corporate social responsibility is and why it matters. It introduces some key concepts and CSR practices, tells you how to align them with your business goals and measure their effects. Finally, it shows a case study of a local Northern Ireland company putting CSR at the core of its business.