Planning for e-commerce
Creating a successful e-commerce website - Old Mill Saddlery (video)
Robert Patton, Managing Director of Old Mill Saddlery, explains how they created a successful e-commerce website.
Old Mill Saddlery began in 1985 as a one-person operation, repairing and manufacturing equestrian equipment. The business has grown and expanded to employ 22 full-time staff.
Here, Robert shares his experience of selling online. He highlights the importance of a good Enterprise Resource Planning (ERP) system, and how Old Mill Saddlery successfully addressed the key challenges that they faced.
Old Mill Saddlery
Robert’s top tips:
- “Try and do something different from what everybody else is doing.”
- “Have your advertising campaigns well measured.”
- “Just run a good business, as you would in a bricks and mortar business.”