If your business sells goods or services you'll sometimes have to deal with people who are unhappy with some aspect of the transaction.
This means you need to think carefully about your approach to customer service - and make sure you're aware of customers' legal rights. You should note that where your customer is a consumer that is not acting on behalf of a business, they have additional rights.
Knowing the basics of the law puts you in a better position if a dispute occurs. Respecting customers' rights will help you build a good reputation and retain their custom.
This guide sets out the fundamental rights customers have when they buy goods or services from you.