Guide

How can I use design in my business?

Introduction

Design can open up valuable opportunities for your business. Its importance is often underestimated, but good design can bring significant business benefits.

By working with designers on researching, prototyping and generating new ideas you can develop new products and services that better meet your customers' needs and preferences. Design can then help you turn these ideas into innovative and competitive products and services that are suitable for your market.

You can also use design to make your business processes more efficient, to improve your work or sales environment, and to make your brand more appealing.

This guide explains the different ways that design can benefit your business, from product development to business strategy. It also outlines what's involved in the design process, as well as how you can manage the process and measure its success.

You can also use our tool to help you get design ready.