Case study

Entering overseas markets

Entering new markets - BubbleBum (video)

BubbleBum is the maker of the world's first inflatable car booster seat for children. Their award-winning seat fits into a bag or glove compartment and is sold in over 20 countries.

CEO and Founder, Grainne Kelly explains the preparation needed when planning to enter new markets. She details the support they receive to help achieve this. Grainne also shares her experience of the challenges and benefits that breaking into new markets brings.