Entering overseas markets
Entering new markets - BubbleBum (video)
BubbleBum is the maker of the world's first inflatable car booster seat for children. Their award-winning seat fits into a bag or glove compartment and is sold in over 20 countries.
CEO and Founder, Grainne Kelly explains the preparation needed when planning to enter new markets. She details the support they receive to help achieve this. Grainne also shares her experience of the challenges and benefits that breaking into new markets brings.
Grainne's top tips:
- "Know your sweet spot customer for each specific territory."
- "Make sure you know how to find your customer."
- "Make sure you are resourced."