Selling through online marketplaces

Getting started on Amazon Marketplace


The Amazon marketplace allows you to sell new, used, collectable and refurbished items to Amazon's large customer base. Third party sellers make up approximately 40 per cent of total sales alongside Amazon's own stock.

Before actually selling your items it is important to consider a number of factors.

Decide what you want to sell

There are more than 20 product categories open to all sellers. Each category may have certain rules and conditions that apply. 

Choose a selling plan

Amazon has two selling plans - Pro and Individual - giving you flexibility to sell a single item or many items. With the Pro plan you pay a monthly subscription fee to sell an unlimited number of products. The Individual plan has no monthly fees, but instead you pay 86 pence per item sold plus a percentage of the sale (this will vary depending on what category you are selling in, but on average is 15 to 20 per cent). Professional sellers do not pay an item fee, but still pay a percentage of the sale.

Register and start listing

to register on Amazon you need to create your account on Seller Central. This is Amazon's web interface where you will also manage your selling account.

Complete your profile

You will need to prepare a seller's profile. A good seller's profile will have:

  • a logo - approximately 120 pixels wide
  • an 'about' section used to describe the seller
  • a shipping information section, including information about carriers and shipping times
  • a return and refund section
  • a privacy policy
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