Start a social enterprise

Here's how we run a social enterprise - Loaf Catering (video)

Case Study

Loaf Catering is a social enterprise that was developed in 2007 to provide jobs and training opportunities for people with learning disabilities and autism. The company focuses on delivering under its strapline 'food with purpose'.

With the support of its parent organisation the NOW Group, Loaf Catering has grown to an enterprise that includes four cafés, a catering academy and an online shop. 

Maeve Monaghan, Chief Executive of the NOW Group, explains how Loaf Catering operates as a business, generates income and engages with the local community.

Case Study

Maeve Monaghan

loaf catering

Maeve's top tips:

  • “Know your numbers - it's so important that you know what numbers you need to be able to deliver the business.”
  • “Have a plan, and stick to that plan - once you get going you'll need that to make sure you're successful."
  • “Cash is king - if you're going to be there in a number of years’ time, and your business is going to be sustainable, you need to be keeping an eye on your money coming in.”