Social media is a constantly evolving set of methods and technologies which allow people to interact, communicate and share ideas online.
Customers increasingly look to engage with businesses or brands online in multiple ways. They expect a variety of rich content including audio, video, blogs, online forums and social networking. Customers often want to build a relationship with the brand. This requires a two-way dialogue between the customer and the business.
Social media can be a great way to engage with customers, with relative ease and little cost. It can form an important part of your marketing strategy. Using social media for maximum benefit to your business, and overcoming the many challenges, requires careful thought and planning. It’s important to understand and exploit the business services offered by social media platforms to make a success of your campaign.
This guide will help you to think about what your social media strategy should be, the main channels you should consider using, and some of the legal implications for your business.
Know your legal responsibilities
- Do you need a licence?
- Get the right business insurance
- Comply with the law when providing goods and services
- Know your customers' rights
- Distance and online selling rules
- Understand pricing legislation
- Buying goods from outside NI
- Selling goods outside NI
- GDPR compliance checklist
- Pay your business rates
- Understand staff contracts and your responsibilities
- Taking on contractors and subcontractors
- What you need to do about health and safety
- Know your legal obligations on pensions
Understand tax and VAT
Sell and market your products or services