Equity finance is a way of raising capital from external investors in return for a share of the business. If you have a viable business with high-growth potential, but you are finding it difficult to obtain bank finance - or are unable to or do not want to pay loan interest - then equity finance may be useful.
There are two main providers of equity finance for private businesses - venture capitalists and business angels. The equity finance provider that is best for your business will depend on a number of different factors including the amount of investment you need, your return potential and development opportunities.
This guide identifies what you can do to make your business more attractive to potential investors and provides information about how to identify the right investors for your business.