Guide

Sell your food or drink product in a supermarket

Introduction

Supplying your food or drink products to supermarkets or other retailers to sell will help you reach a large customer pool and can boost your sales. However having your product listed by a supermarket doesn’t suit every business. It is a good idea to work out the pros and cons before you pitch your product to a supermarket or large retailer.

This guide outlines the advantages and disadvantages of supplying your food or drink products to supermarkets or major retailers, how you should prepare a business pitch and how to approach supermarkets. This guide also explains the supply contract and how to fulfil orders.