Sell your food or drink product in a supermarket
Selling our products through supermarkets - Genesis Crafty (video)
Genesis Crafty, based in Magherafelt, manufacture a wide range of cakes, buns and breads. Creating branded and own-label baked goods, they successfully sell their products in a number of supermarkets across Northern Ireland and the rest of the UK.
Brian McErlain, Managing Director of Genesis Crafty, outlines how the company started supplying their baked goods to retailers. Brian also explains how product development and expansion of their manufacturing output has enabled them to grow their supply chain to include a wide range of supermarkets including Tesco, Sainsbury's, Asda, SuperValu and Waitrose.
Brian's top tips:
- "Make sure your product is unique - you stand a better chance if it’s unique"
- "Consider if your product is something you can make yourself, or are you better outsourcing it to a manufacturer and you drive the product development and marketing"
- "Identify your cash pipeline - that will help keep everything fluid and keep you in business"