Case study

Sell your food or drink product in a supermarket

Selling our products through supermarkets - Genesis Crafty (video)

Genesis Crafty, based in Magherafelt, manufacture a wide range of cakes, buns and breads. Creating branded and own-label baked goods, they successfully sell their products in a number of supermarkets across Northern Ireland and the rest of the UK.

Brian McErlain, Managing Director of Genesis Crafty, outlines how the company started supplying their baked goods to retailers. Brian also explains how product development and expansion of their manufacturing output has enabled them to grow their supply chain to include a wide range of supermarkets including Tesco, Sainsbury’s, Asda, SuperValu and Waitrose.