Very few businesses nowadays don't have a website. Even if it is just a small collection of pages on the internet, a website can offer you great opportunities - from cost-effective advertising and sales to improved customer service and greater credibility.
However, simply having a website doesn't mean that you will succeed in business. To provide you with real benefits, your website has to be accessible, easy to use and relevant to your customers.
This guide explains how to develop a project plan for your website. It tells you how to choose and register a domain name for your website and plan your website content and structure to make it effective.
It also looks at the key issues around website layout and wireframing and the different options for building your website. Finally, it tells you how to test and launch your website and measure and benchmark your website performance.