Guide

Trade shows and exhibitions

Introduction

Trade shows and exhibitions are specialist market places that allow exhibitors to:

  • promote their products and services
  • reach new customers
  • generate new sales.

They also give visitors the opportunity to find out about the products and services on display.

Trade shows and exhibitions allow you to network and make useful contacts with other people working in your industry.

This guide outlines the pros and cons of exhibitions and trade shows. It explains how to choose the right trade fair. This guide also includes tips for exhibiting at trade shows