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The CAP and BCAP Advertising Codes
What kind of marketing and advertisements the Advertising Codes cover and the key points you need to be aware of.
Email marketing
Best practice advice to improve open and click rates and boost sales through email marketing campaigns.
What is email marketing?
Definition of email marketing, its importance for your business, the types of email marketing and options for sending email marketing messages.
How to ensure your online sales promotions are compliant
How you can make sure your online sales promotions are compliant and do not mislead consumers.
International trade fairs
Advice on visiting or exhibiting at trade fairs overseas and finding the right fair for your business.
Advantages and disadvantages of trade shows and exhibitions
Consider the advantages and disadvantages of taking stand space at a trade show or exhibition, such as networking and generating leads, versus costs and high competition.
Trade shows and exhibitions
Getting the most out of trade shows and exhibitions including choosing the correct trade show to attend locally and internationally.
Exhibition legal issues
Ensure your stand is accessible and meets legal safety standards, and that you comply with rules on sale of goods.
Choose the right trade fair
Research and identify the most suitable trade fair for your industry sector whether you are exhibiting or attending as a delegate.
Types of AEO status
Find out the different types of AEO status.
Incoterms and VAT
How to deal with VAT and Incoterms and when traders have to pay VAT.
Incoterms and contracts
Contract extras you will need to avoid dispute.
What are Incoterms?
What Incoterms are and how to use them.
Incoterms 2020
Incoterms came into force in January 2020.
Check if Authorised Economic Operator status could benefit you
Find out what types of AEO status you could apply for and the benefits of these.
International Commercial Contracts - Incoterms
An introduction to International Commercial Terms (Incoterms).
Advantages and disadvantages of email marketing
Email marketing can be a cost-effective way to reach your audience that can drive results, consider the pros and cons to make it work for your business.
Build your email marketing list
How to encourage people to sign up to receive your marketing emails through communicating the benefits, offering exclusive content, discounts and incentives.
Email marketing and privacy law
How to comply with legal obligations when sending electronic mail, including observing the Privacy and Electronic Communications regulations and opt-ins.
Five email marketing essentials to make your campaign a success
Key steps to maximise the impact of your email marketing campaigns including crafting the perfect subject line and keeping it relevant, engaging and consistent.