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Selling
Preparing to sell. The sales process. Choose and manage a commercial agent. Forecast and plan your sales. Spotting market opportunities. Increase your market share. Identify potential sales channels. Overview on selling to government. ...
Pricing
Competing fairly. Price indications. Price lists, estimates, quotations and tenders. Price your product or service.
Understanding the local market
Guides on the local business support available for entrepreneurs and networking opportunities to increase your profile and sales
Resource efficiency and managing waste in food businesses
Guidance on resource, waste and water efficiency in food and drink businesses, and dealing with fat, oil and grease correctly
Selling food and drink
Guidance on the sale of goods by weight or other measures such as volume or length, and selling your food or drink product in supermarkets
Sales and marketing
Information guides on all aspects of business sales of products and services to marketing, both online and via traditional methods
Food safety and hygiene
Guidance on food law, hygiene for food businesses, food safety inspections, novel foods and chemicals in food
Food packaging and labelling
Guidance on food and drink labelling and packaging requirements
Selling overseas
Preparing to export. Exporting - an overview. Entering overseas markets. Intellectual property protection overseas. Ethical trading. Manage the risks of exporting. CE marking.
Selling online
Accepting online payments. Create an online shop. Search engine optimisation. Pay per click advertising. Distance selling and online trading. Fulfilling online orders. Planning for e-commerce.
Food and drink
Guidance for food and drink businesses in Northern Ireland on relevant regulation, best practice and food safety responsibilities
Branding and design
Creating a successful brand and using design throughout your business
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
Consumer rights and protection
Guidance on the rights of consumers and your legal obligations when selling goods and services
Marking, labelling and marketing standards for food imports and exports
Information on marking, labelling and marketing food and drink products for import for export
Running a food and drink business
Find business support and funding for the food and drink sector in Northern Ireland
Social media
How to use social media to benefit your business through strategic planning and best practise
Tender for contracts
Guidance on preparing for tenders and the tender process, including public sector contracts in Northern Ireland, Great Britain, Ireland and Europe
Market strategy and planning
How to develop a marketing strategy and write a marketing plan