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Selling
Preparing to sell. The sales process. Choose and manage a commercial agent. Forecast and plan your sales. Spotting market opportunities. Increase your market share. Identify potential sales channels. Overview on selling to government. ...
Pricing
Competing fairly. Price indications. Price lists, estimates, quotations and tenders. Price your product or service.
Understanding the local market
Guides on the local business support available for entrepreneurs and networking opportunities to increase your profile and sales
Sales and marketing
Information guides on all aspects of business sales of products and services to marketing, both online and via traditional methods
Selling overseas
Preparing to export. Exporting - an overview. Entering overseas markets. Intellectual property protection overseas. Ethical trading. Manage the risks of exporting. CE marking.
Selling online
Accepting online payments. Create an online shop. Search engine optimisation. Pay per click advertising. Distance selling and online trading. Fulfilling online orders. Planning for e-commerce.
Retail
Guidance on getting started in retail, improving your retail business, running a retail premises, retail and the environment, business finances and the law, and employing people in retail
Getting started in retail
Guides which can help you to start up a retail business from finding the right idea to investing in an existing business.
Improving your retail business
Guides to help you enhance and improve your retail business through marketing, growing sales and finding suppliers.
Your retail premises
Guides to help you find and effectively manage retail premises to ensure access for all and a safe retail environment.
Retail businesses and the environment
Guides to help your retail business lessen its impact on the environment and make a real difference on climate change.
Retailing and the law
Guides which summarise common legal issues which retail businesses must be aware of and comply with.
Employing people in your retail business
Guides which can help your retail business to understand employment issues, rights and how to comply with the law.
Branding and design
Creating a successful brand and using design throughout your business
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
Consumer rights and protection
Guidance on the rights of consumers and your legal obligations when selling goods and services
Social media
How to use social media to benefit your business through strategic planning and best practise
Tender for contracts
Guidance on preparing for tenders and the tender process, including public sector contracts in Northern Ireland, Great Britain, Ireland and Europe
Market strategy and planning
How to develop a marketing strategy and write a marketing plan