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Product safety liability and insurance
The law relating to product safety liability and why taking out product liability insurance is a good idea.
Social media
How to use social media to benefit your business through strategic planning and best practise
Tender for contracts
Guidance on preparing for tenders and the tender process, including public sector contracts in Northern Ireland, Great Britain, Ireland and Europe
Market strategy and planning
How to develop a marketing strategy and write a marketing plan
Market research
How to conduct your market research and competitor research
Product safety advice and enforcement
How product safety is enforced locally and role of your local council’s Environmental Health Department.
Price lists, estimates, quotations and tenders
Find out how to present prices to your customers, including how to draw up price lists, estimates and quotations and prices for tenders.
Best practice when playing gigs
Simple tips on how to prepare for your gigs and play memorable live shows.
How to promote your gig
There are many ways to advertise your gig – from traditional leaflets and posters, to social media promotion and email marketing.
Negotiate a gig deal
Find out what type of gig deals are there, how payments work in the gig business and how to negotiate booking arrangements.
How to pitch your music
Follow these simple steps to pitch your music to venues and to gig promoters.
Find an audience for your show
Learn how to increase gig attendance and use simple strategies to help you get more fans through the door.
Booking gigs: the basics
Understand the process of booking gigs, and find out what promoters and venue owners look for when choosing what acts to book.
How to find a venue for your gig
How to find and book the right venue for your live show.
How to approach gig promoters
Understand how gig promoters work and what they expect from you as a band or an artist.
Finance and funding for music businesses
An overview of the different finance options available to music businesses in Northern Ireland.
Choose the right social media platforms
Different types of social media platforms serve different business needs - how to choose the best one or combination to reach your audience and meet your goals.
LinkedIn for business
How LinkedIn works for businesses and how you can use it as part of your marketing plan to reach your audience and meet goals such as sales leads and awareness.
YouTube for business
How YouTube can be an effective way of reaching your audience with video content and how to best optimise your videos and manage your channel.
Funding support for creative businesses
Sources of funding support for creative businesses in Northern Ireland.