Search results
International search engine optimisation
Using search engine optimisation to reach audiences in different regions and countries, including language considerations.
Measure your search engine optimisation results
Learn how to track the results of an SEO campaign, and how to use these results to improve search ranking in future using tools like web analytics and plugins.
The social economy in Northern Ireland
An overview of social enterprises who make up an increasingly diverse and crucial sector of business in Northern Ireland
Top tips to improve your SEO
Top tips to help ensure your website gets found using search optimisation (SEO) techniques including quality content, meta tags, link building and tracking.
Search engine optimisation friendly web design
Learn how to optimise your website design to both work well with search engines and create a good experience for the user through content and accessibility
Search engine optimisation: keyword strategy
Keywords are essential to ensure your site will be visible on search engines, a strategic approach will help you make the most of search engine optimisation.
Search engine optimisation dos and don'ts
Understand the key tactics used to optimise websites and how best to use them and learn about dishonest ‘black hat’ techniques that can get a site banned.
Social enterprises and the public sector
Ways for social enterprises to maximise their chances of winning public sector contracts through tender competitions
The basics of starting a business
Simple steps to create a business plan, find customers and decide on a legal structure for your startup business
Social media best practice for business
Social media advice for businesses looking to set up, evaluate, manage or improve their social media campaigns across a range of channels.
Online advertising
Cost-effective ideas for advertising on the internet including advertising through your own website, other websites and through search engines.
Outdoor advertising
The advantages of outdoor advertising such as billboards, posters, buses and ambient to reach your target audience in key locations.
Search engine optimisation: links strategy
Building incoming links to your page is a valuable way to improve your search engine rankings, find out effective tactics to get high quality backlinks.
Social enterprises as registered charities
Charitable purposes, features of charities, governing documents and registration
Ten tips for using social media
Some tips to help make your social network work for you, including choosing the right platform, planning and measuring performance.
Find and develop a business idea
The first steps to finding and developing a business idea and the research you might need to undertake
Do you have the qualities to be a young entrepreneur?
Find out if you have the skills and experience to become a young entrepreneur
Key challenges for young entrepreneurs
The main challenges that young entrepreneurs may need to overcome from lack of experience to sourcing finance
Print advertising
The advantages and disadvantages of press and print advertising, the options and types of publication you can choose to advertise in.
Evaluate advertising spend
How to plan and research your advertising to make best use of your advertising budget and evaluate and measure the success of your campaigns.