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What do I have to do if a customer complains?
Establish your responsibilities under the Consumer Rights Act 2015 when a customer complains about goods, services or digital content you have sold to them.
Your responsibilities at the time you sell goods
Find out your responsibilities when you sell goods, including describing them accurately and ensuring their quality, safety, durability and fitness for purpose.
Consumer rights when buying digital content
Consumers have a number of rights when buying digital content such as computer games, TV programmes, books, computer software or mobile device apps.
Six tips for exhibiting at trade shows
Tips for businesses exhibiting at tradeshows, including marketing opportunities, building up databases and doing your research.
Consumer rights when buying services
Consumers have a number of rights when buying services, including the right to a repeated service when the original was not completed with care and skill.
Consumer rights when buying goods
Consumers have numerous rights when buying goods, including the right to reject unsatisfactory goods and get a refund.
Create an online shop
The key issues to consider when creating an online shop and selling your products and services online, including the benefits and how to get started.
Set up an online shop with an e-commerce package
Setting up an online shop with functionality such as payment systems, catalogue management and order processing and the e-commerce packages that you will need.
Set up an online shop designed for your business
A custom-made online shop built specifically for your business can offer a good shopping experience for your customers and integrate with your systems.
Plan to set up an online shop
The practical issues involved when planning to set up your online shop, including delivery, online payments, customer care and security precautions.
Set up a basic online shop
Setting up a basic online shop and the equipment and hosting packages you will need including hosting and online payment system.
Benefits of selling online
The advantages to your business of selling online including operational cost savings, reduced processing cost, attracting new customers and gathering data.
Helping customers find your website
An outline of the techniques used to help customers find your online shop including search engine optimisation and pay-per-click advertising.
Avoid online selling pitfalls
How to avoid the problems associated with e-commerce websites, such as inaccurate information, poor navigation, late delivery and lack of customer support.
Marketing your business in Europe
How to market your business effectively in another European country, including researching your target audience and establishing new contacts.
Understand European marketing practices
The differences in marketing in other EU or EEA countries, including local laws, distance selling regulations, cultural and language differences.
Position your brand for European markets
Considerations when targeting your brand to markets in other European countries including your business values and language barriers.
Establish marketing contacts in Europe
How to set up a marketing base to help promote your business in another European country using partners and resellers in the local market.
Digital marketing in Europe
How to ensure your website is appropriate for your chosen country, and advice on using affiliates to drive sales, considering language and culture.
Overcome the challenges of marketing in Europe
How to minimise risks and avoid penalties or fines when marketing products or services in a foreign European country.