A custom-made online shop can provide your customers with a rich, interactive shopping experience. There is a huge range of options for design and functionality that can be built into an online shop designed for your business.
Features can be added to help you achieve specific business goals. A full purpose built e-commerce website can be a powerful tool for a business with a large product range and a focus on online sales.
Having a bespoke online shop can also make the running of the business smoother. Software can be integrated with your existing systems to trigger order confirmations and automatically dispatch goods and replenish stocks.
You will need the help of a web design and development company to define your technical requirements, design and build the website and integrate it with your existing systems. This can take time, locks you into one service provider and be very expensive.
Alternatively you may want to look at low cost options such as open source shopping cart software packages like Magento, NopCommerce, X-Cart, Zen Cart, osCommerce, OpenCart and PrestaShop. These programs enable you to set up a sophisticated e-commerce website that has a wide range of options, features and support - even if you have only basic computer skills.