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Advantages of open source software
Open source software offers many advantages to businesses, including lower costs, greater reliability and more security and control.
Types of business software
Understand the different types of business software, including bespoke and off-the-shelf software, and decide if you should buy or build your own applications.
Pay-per-click search advertising: seven top tips
Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Import composite products from the EU and Northern Ireland to Great Britain
Find out what a composite product is, and what you need to do to import or move composite products.
Sending a package abroad
How to complete a Single Administrative Document when items require a full declaration.
Importing and exporting organic food
Overview of the rules for importing and exporting organic food.
Closure of landlines and fixed telephone services
Landline phones are being moved to digital technology - understand the business implications and prepare to switch to VoIP services.
An overview of NI creative media industry
Key facts about the UK's and Northern Ireland's creative media sector.
An overview of the UK's publishing sector
Key facts and statistics about the UK's publishing sector, and how the sector is regulated.
Copyright in media industries
Importance of copyright protection when working in broadcasting or publishing, and how to protect your original works.
Music, photography, visual art and comedy
Discover opportunities available to businesses starting up in the creative and performing arts sector.
Visual art, comedy and performing arts
How to start a performance or a visual arts business in Northern Ireland.
Photography
What you need to know if you are starting up a photography business.