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Protecting registered trade marks
How to protect you registered trade marks against misuse, counterfeiting and other infringement
How to search for trade marks
Carry out a trade mark clearance search to check the availability of a mark, or discover marks that are already in use
Assess export market opportunities
Researching and adapting to customer requirements and the business environment in overseas markets
Getting ready to export
The key areas to research before you start exporting.
Selling and distribution in overseas markets
Look at different ways of selling and distributing overseas.
Transport considerations when exporting
The transport options that are available to exporters and their insurance requirements.
Financial considerations when exporting
Understand how exporting could affect your cashflow.
Working effectively with different cultures
How to approach other cultures respectfully and effectively.
Ten key steps to successful exporting
Tips for how to improve your chances of exporting successfully
Advantages of innovation
Benefits of innovation in business can include efficiencies, growth and increased competitive advantage, as well as enhanced reputation
Common approaches to innovation
What are the most common approaches to innovation, and how you can analyse the market, identify opportunities and find government support for innovation
Domain name and trade mark conflicts
Intellectual property issues related to internet domain names, including relationship and conflicts between trade marks and domain names
Key differences between design right and design registration
Key differences between the registered and unregistered design rights, and their different levels of protection
Advantages of protecting your designs
Understand how design can add value to your business, and why you should protect it
Unregistered design right
What are unregistered design rights, what do they protect, how long they last and how can a business defend them
Registered designs
What is a registered design, how does registration protect your design and how this can benefit your business
Copyright infringement
Learn when copyright permission is and isn't needed and how to avoid infringement
Copyright protection
Steps to follow to protect your creative work and what to do if someone infringes your copyright
The business benefits of design
Understand the advantages of design to your business, how it can increase the value of your products and services, and reduce costs and risks
How businesses use design
An overview of the many ways you can use design in business - from branding and marketing, to product design, packaging and ergonomics