Search results
Plan your field research
How to plan your field research for gathering market information including surveys, interviews, observation research and experiments such as blind taste tests.
Alcohol sales and young people
Guidance on the legal requirements for selling alcohol and on preventing the sale to minors under 18.
Design and print your business stationery
Include the correct information on business stationery, design it to project the best image for your business and print it cost-effectively.
Advantages of branded business stationery
Whether created in-house or professionally designed, your stationery should project a consistent business image and communicate your brand identity.
Legal requirements for business stationery
You legally must include certain details such as VAT numbers on invoices and registered addresses on business stationery.
Print your business stationery
Guidance on finding suitable stationery printers, ensuring they can produce the desired work, calculating costs and in-house printing.
Types of business stationery
Order stationery like letterheads, invoices, compliment slips, and business cards based on your needs and anticipated quantities.
Facebook for business
How to set up, run and monitor a Facebook business page and advertise through Facebook including the benefits and challenges.
Facebook advertising
How to use Facebook’s advertising platform to reach your specific target audience and achieve business goals - sales, sign-ups, awareness and engagement
Measure and monitor your Facebook activity
How to track the success of your business’ Facebook activity using Insights, and use this information to post better content and improve audience engagement
Advantages and disadvantages of Facebook for business
The advantages of a Facebook businesses account such as targeted advertising and customer engagement and the downsides such as getting negative feedback.
Set up and run a Facebook business page
How Facebook works, how to set up a page and how you can use it as part of your marketing plan to reach your audience and engage wit customers online
Plan and forecast sales
How to use sales forecasting, a monthly prediction of your sales, to improve the management of your business and avoid cashflow problems.