Search results
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Fair trading, accurate descriptions and Trading Standards
An introduction to fair-trading laws, accurate descriptions and the role of Trading Standards and how the rules apply to your business and what you must do.
Find out about public sector contracts in Northern Ireland
Find Northern Ireland public sector tenders and more contracts across the EU.
Additional rights for consumers when they make a complaint
There are additional rights for consumers when making a complaint that other traders do not have, including the right to ask for a repair or replacement.
Consumer Rights Act 2015 - what you need to know
Main considerations businesses need to know under the Consumer Rights Act 2015 relating to the sale of goods, provision of services and digital downloads.
Submitting new websites to search engines
Learn how to submit your website to a search engine and why this can help your website get found, and why you should avoid automated search engine submissions.
Segmenting your email marketing lists
How to ensure your marketing emails are sent to carefully targeted recipients by segmenting your lists and tailoring your email message to secure more sales.
TV, radio and cinema advertising
How radio, TV, and cinema advertising can help you reach your target audience, the costs you may incur and how to make the most from each of these mediums.
Get to know your customers
The benefits of improving your relationship with your customers by learning more about who they are and their purchasing behaviour.
What happens if I can't resolve a customer complaint?
What to do when you can't resolve a complaint with a customer including seeking advice from Consumerline and resolving through the small claims court.
What do I have to do if a customer complains?
Establish your responsibilities under the Consumer Rights Act 2015 when a customer complains about goods, services or digital content you have sold to them.
Your responsibilities at the time you sell goods
Find out your responsibilities when you sell goods, including describing them accurately and ensuring their quality, safety, durability and fitness for purpose.
Consumer rights when buying digital content
Consumers have a number of rights when buying digital content such as computer games, TV programmes, books, computer software or mobile device apps.
Six tips for exhibiting at trade shows
Tips for businesses exhibiting at tradeshows, including marketing opportunities, building up databases and doing your research.
Consumer rights when buying services
Consumers have a number of rights when buying services, including the right to a repeated service when the original was not completed with care and skill.
Consumer rights when buying goods
Consumers have numerous rights when buying goods, including the right to reject unsatisfactory goods and get a refund.
Create an online shop
The key issues to consider when creating an online shop and selling your products and services online, including the benefits and how to get started.
Set up an online shop with an e-commerce package
Setting up an online shop with functionality such as payment systems, catalogue management and order processing and the e-commerce packages that you will need.
Set up an online shop designed for your business
A custom-made online shop built specifically for your business can offer a good shopping experience for your customers and integrate with your systems.