Search results
Set up a basic online shop
Setting up a basic online shop and the equipment and hosting packages you will need including hosting and online payment system.
Benefits of selling online
The advantages to your business of selling online including operational cost savings, reduced processing cost, attracting new customers and gathering data.
Helping customers find your website
An outline of the techniques used to help customers find your online shop including search engine optimisation and pay-per-click advertising.
Avoid online selling pitfalls
How to avoid the problems associated with e-commerce websites, such as inaccurate information, poor navigation, late delivery and lack of customer support.
Marketing your business in Europe
How to market your business effectively in another European country, including researching your target audience and establishing new contacts.
Understand European marketing practices
The differences in marketing in other EU or EEA countries, including local laws, distance selling regulations, cultural and language differences.
Position your brand for European markets
Considerations when targeting your brand to markets in other European countries including your business values and language barriers.
Establish marketing contacts in Europe
How to set up a marketing base to help promote your business in another European country using partners and resellers in the local market.
Digital marketing in Europe
How to ensure your website is appropriate for your chosen country, and advice on using affiliates to drive sales, considering language and culture.
Overcome the challenges of marketing in Europe
How to minimise risks and avoid penalties or fines when marketing products or services in a foreign European country.
Understand your competitors
How to identify your competitors, find out more about them and then use this information to improve your business.
Use competitor research to improve your business
The ways you can improve your business using knowledge about your competitors.
What you need to know about your competitors
Examine how your competitors do business, what they offer and how they treat their customers.
How to do competitor research
How to research your competitors using the press, exhibitions, the internet and trade associations.
Who are your competitors?
Where to look for your competitors and how to identify them using sources such as business directories, advertising and press reports.
Learn about customers’ needs from competitors
How learning about a customer's current supplier can help you, if you identify why the customer buys from a rival supplier you can work out how to better them.
Ten things you need to know about your customers
Ten things you need to know about your customers to enable you to sell more products, more efficiently – consider who they are, what they do and why they buy.
What do you know about your customers?
Understanding your customers can help you improve your sales and marketing and offer them what they really want, ask questions like who, what, why and how.
What is your unique selling point?
Understand why customers need or want your product or service and your unique selling point (USP).
Ways to find out about your customers
Different methods of obtaining the information you require on your customers, their buying habits and preferences, such as CRM and business libraries.