Joint ventures and business partnerships

6 tips for a successful joint venture


A joint venture is when two or more businesses pool their resources and expertise to achieve a particular goal. A clear agreement is an essential part of building a good joint venture relationship. Here are some additional key considerations:

1. Plan carefully. Every partnership should begin with careful planning. Before you proceed, you should review your business strategy to see if a joint venture is the best way to achieve your aims. Analyse strengths and weaknesses of both businesses to see if your partner is a good match. See SWOT analysis example.

2. Communication is a key part of building the relationship. Make sure that everyone involved understands the basics of the joint venture agreement, as well as the fine details, including goals, financial contributions, human resources and expected length of the deal. It's usually a good idea to arrange regular, face-to-face meetings for all the key people involved in the joint venture. For ideas on ways to improve communication, see inform and consult your employees.

3. Build trust. Sharing information openly, particularly on financial matters, also helps avoid partners becoming suspicious of each other. The more trust there is, the better the chances that your relationship will work.

4. Monitor performance. It's essential that everyone knows what you are trying to achieve and works towards the same goals. Establishing clear performance indicators lets you measure performance and can give you early warning of potential problems. See how to measure performance and set targets.

5. Be flexible. With two companies making decisions, things can get complex even with simple projects. You should aim for a flexible relationship. Regularly review how you could improve the way things work and whether you should change your objectives.

6. Find a way to deal with problems. Even in the best relationship, you'll almost certainly have problems from time to time. Approach any disagreement positively, looking for 'win-win' solutions rather than trying to score points off each other. Your original joint venture agreement should set out agreed dispute resolution procedures in case you are unable to resolve your differences. See how to create a joint venture agreement.

Forming a joint venture can be challenging, but if done right, it can be worth the effort. It can move your business in a positive direction and offer opportunities through increased revenue and reputation. Read more about joint venture advantages and disadvantages.