Advertising is an important part of your marketing strategy. The aim is to:

  • promote your business
  • communicate your message
  • reach your audience

The end goal is usually to increase awareness or sales.

Until a customer deals with you directly and buys your products or services, your advertising may form their first impressions of your business. Advertising can certainly attract new customers - but only if it's done properly. Otherwise it can deter potential customers.

This guide outlines the business benefits of advertising. It explains types of adverting, including print advertising, outdoor advertising and online advertising. This guide explains how to plan an advertising campaign and evaluate advertising spend