Artificial intelligence in business



Artificial intelligence (AI) is not new. It has been around for decades. However, due to greater processing speeds and access to vast amounts of rich data, AI is beginning to take root in our everyday lives.

From natural language generation and voice or image recognition to predictive analytics, machine learning and driverless cars, AI systems have applications in many areas. These technologies are critical to bringing about innovation, providing new business opportunities and reshaping the way companies operate.

This guide introduces some of the main concepts around AI. It explains what artificial intelligence is - including what generative AI is - and how businesses across diverse sectors are using it for competitive advantage.

It also outlines the business benefits of artificial intelligence and gives examples of common AI systems in use today. Finally, it highlights some of the risks and limitations of artificial intelligence in business.