Guide

Design for technology businesses

Introduction

Technology businesses need to turn their technological innovations into commercial applications. Designers can often help with this process – for example, by finding out what potential customers need, and generating ideas about how to meet these needs efficiently.

The key tool that enables technological innovation is design thinking. This guide explains how using design principles can help small businesses, innovators and inventors make sure their new products are user-friendly and commercially viable.

It outlines key elements of design thinking, explains where to find appropriate designers and includes case studies of technology businesses that have benefitted from design thinking.

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