Guide

Develop a digital marketing plan

Introduction

Digital marketing means using tools such as websites, mobile devices and social media to help reach your customer base. It can help create awareness of your brand and sell your goods or services. These technologies can be used cheaply with success, whatever the size of your company or your business model.

The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people. Though businesses will continue to make use of traditional marketing methods, such as advertising, direct mail and PR, digital marketing adds a new element to the marketing mix. Its flexible and cost-effective nature makes it particularly suitable for small businesses.

This guide describes the advantages and disadvantages of digital marketing. It takes you step-by-step through the process of developing your digital marketing plan and includes a digital marketing plan template. This guide also explains the legal considerations in digital marketing