Exporting to the USA

Exporting to the USA - Pia Rossini (video)

Case Study

Pia Rossini is a fashion accessories brand specialising in hats, scarves, gloves, wraps, handbags and beachwear.

E-commerce Development Manager, Blayne Shaw, and Head Buyer, Kirsty Roy explain how they began exporting to the United States of America and what support they have received along the way.

They also share their experience of the challenges and benefits of breaking into the USA market.

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Case Study

Blayne Shaw and Kirsty Roy

pia rossini

Blayne's top tips:

  • "Understand the US market and its sheer size and diversity. "
  • "Choose the right location and be aware of the different tax, legal, logistical and financial implications of each location."
  • "Employ the right people that share the same passion as you do for your brand."