Grow a tourism business
Growing our tourism business - Galgorm Resort and Spa (video)
Galgorm Resort and Spa in Ballymena offers over 100 bedrooms and a range of spa facilities. The business has grown from a small country hotel with 24 bedrooms to a full resort destination, including multiple on-site restaurants.
Colin Johnston, General Manager, explains how the business grew and continues to expand. He outlines how focusing on market research, customer feedback and staff training have helped to grow the business. Colin also highlights how taking part in awards and tourism events has been an important part of their growth strategy.
Colin's top tips:
- "Put staff at the centre of everything you do."
- "Network, build up partnership and engage with industry bodies."
- "Don’t get complacent, keep an eye on the competition and stay ahead of the game."