Market research and market reports
Identifying business opportunities through market research - Forest Feast (video)
Forest Feast is a dried fruit and nut snacking company. Their products are aimed at the premium end of the market for both domestic and overseas customers.
Here, Ann Woods, Product Development Manager explains what market research databases and techniques the company use to identify new business opportunities.
Ann discusses how Forest Feast uses market research for innovation and what challenges they have faced.
Ann's top tips:
- "Understand what you want to find out from your research."
- "Be prepared for the answers that you're going to get, you might get criticism and feedback you weren't expecting."
- "Be flexible, there's no point carrying out research if you're not going to use it."