Guide

Marketing on a tight budget

Introduction

You don't always need to spend large amounts of money on marketing to gain major benefits.

There are cost-effective marketing solutions open businesses such as: 

  • start-up businesses on a tight budget 
  • established businesses trying to cut your marketing spend

Spent wisely, even a modest marketing investment can deliver both short and long-term benefits to a business.

This guide helps you to review and evaluate your current marketing spend. It advises you on how to stick to your marketing budget. It provides advice on doing public relations and digital marketing on a budget.