Guide

Marketing on a tight budget

Introduction

It's a common misconception that businesses need to spend large amounts of money on marketing to gain significant benefits.

Whether you are a start-up business on a tight budget or an established business trying to cut your marketing spend, there are a number of cost-effective solutions open to you. Spent wisely, even a modest marketing investment can deliver both short and long-term benefits to a business.

This guide explains how to review and evaluate your current marketing spend. In particular, it outlines what to consider when setting your objectives and how to make them work for your business.

This guide also explores how to maintain your regular customers and attract new customers to your business. Finally, you will find advice on a number of low-cost, high-value marketing and public relations strategies and how you may benefit from affiliate marketing.