There are a number of digital marketing tactics that work effectively even with a limited budget. Digital marketing can be highly targeted, meaning you won’t waste budget by reaching people who aren’t interested in your offering.
Traditional marketing methods - eg direct mail - are expensive and often wasteful. Email marketing can be a more cost effective alternative. E-newsletters are cheap - or free - to produce.
If your email subscriber database also contains demographic data, and/or information about buying habits, you can accurately target your messages to specific and relevant groups.
You can promote your business using social media platforms like Facebook, Twitter and LinkedIn. If used well, these platforms can also be an excellent tools for interacting with your existing customers and making new business contacts.
While there are paid advertising options, publishing great content can help you reach your audience without investing money. See content marketing.
Read more about social media best practice for business.
If you're an expert in your field, think about sharing that expertise online. Offering advice or opinions on your own internet blog can be a fantastic way of promoting yourself and your business.
Blogs also tend to get high rankings from internet search engines, so having one can make it easier for potential customers to find out information about your business. See search engine optimisation (SEO).