You don't need to blow your budget to keep your business in the public eye. Even a cash-strapped business can use public relations (PR) effectively and reap the benefits.
When setting out to promote your business, it's important to be clear about what you want to achieve - for example, increased sales, increased visits to your website or more awareness of your product or service.
Promote your business
Some of the more cost-effective ways to promote your business can be to:
- make your business stand out - eg by offering a unique product or service, or by offering savings
- join relevant professional or social groups so you can network with other people
- tell people or write a press release if your business wins an award or contract
- specialise - you will be more attractive to customers if you are an expert in what you do
- use technology to reach your customers - promote yourself as an expert to local media, write an article or start a blog
- lead a trend or solve a problem that you have spotted
- volunteer to speak at meetings or seminars related to your field
If your budget allows, you could try these PR methods:
- relaunch your website, shop or product/service
- if you have a car or van, use vehicle branding or magnetic signs to advertise your business' phone number or website
- get involved in charity - offer to host an event on your premises and invite the media
- get involved with the community - try fundraising or offer your product or service as a competition prize
- use corporate social responsibility (CSR) to set your business apart from competitors
- survey your customers - get to know their needs and future wants
With a little time and creativity, you can create effective PR campaigns quickly and cheaply.