Marketing on a tight budget

Public relations on a budget

You don't need to blow your budget to keep your business in the public eye. Even a cash-strapped business can use public relations (PR) effectively and reap the benefits.

When setting out to promote your business, it's important to be clear about what you want to achieve - for example, increased sales, increased visits to your website or more awareness of your product or service.

Promote your business

Some of the more cost-effective ways to promote your business can be to:

  • make your business stand out - eg by offering a unique product or service, or by offering savings
  • join relevant professional or social groups so you can network with other people
  • tell people or write a press release if your business wins an award or contract
  • specialise - you will be more attractive to customers if you are an expert in what you do
  • use technology to reach your customers - promote yourself as an expert to local media, write an article or start a blog
  • lead a trend or solve a problem that you have spotted
  • volunteer to speak at meetings or seminars related to your field

PR ideas

If your budget allows, you could try these PR methods:

  • relaunch your website, shop or product/service
  • if you have a car or van, use vehicle branding or magnetic signs to advertise your business' phone number or website
  • get involved in charity - offer to host an event on your premises and invite the media
  • get involved with the community - try fundraising or offer your product or service as a competition prize

With a little time and creativity, you can create effective PR campaigns quickly and cheaply.