In tourism, a niche is a specialised corner of the tourism market. It’s usually based on visitors’ particular interests or needs.
While the word ‘niche’ may suggest that the market is small in size, this is not always the case. Niche markets can be sizable – for example, Northern Ireland’s golf and Game of Thrones tourism markets.
Examples of niche tourism products include outdoor pursuits, nature-based tourism, cultural tours, screen tourism, and many other travel experiences.
With the demand for niche tourism steadily growing at home and abroad, businesses need to be prepared to take advantage of new and emerging opportunities.
This guide lists niche tourism markets in Northern Ireland. It gives details about some of these key markets, including golf tourism and craft tourism. This guide explains how to create tourism experiences that are meaningful to visitors.