Market your environmental credentials

Promoting your environmental credentials to customers


Improving and communicating environmental performance can help build confidence in your customers about the commitment of a brand to environmental improvement.

There are several things you can do to make existing and potential customers and other stakeholders aware of the environmental improvements of your business, its products and services.

Make sure you can support your marketing claims or you may run into problems, for example from the Northern Ireland Trading Standards Service or the Advertising Standards Authority.